How I Used Pinterest SEO to Skyrocket My Website Traffic in Just 30 Days

A few months ago, my website traffic was going nowhere. I was posting on all the usual platforms—Facebook, Instagram, you name it—but nothing seemed to stick. Honestly, I felt stuck. I needed a way to get consistent traffic without spending my life on social media or pouring money into ads.

That’s when I decided to give Pinterest a try. But instead of just pinning randomly, I dove deep into Pinterest SEO—and let me tell you, it was a game-changer.

In just 30 days, my website traffic jumped by over 300%. Yes, Pinterest is THAT powerful when you know how to use it. I’m going to share exactly how I did it step-by-step so you can do the same.

Quick heads-up: This post includes affiliate links, which means if you purchase something through them, I may earn a small commission (at no extra cost to you). I only recommend tools and resources I’ve personally used and love.

What is Pinterest SEO? And Why Does It Work?

Pinterest isn’t just another social media platform—it’s actually a visual search engine. People come to Pinterest to search for ideas, inspiration, and solutions, just like they do on Google. And when they search for something in your niche, you want your pins to show up in their results.

Pinterest SEO is all about using the right keywords to optimize your profile, boards, and pins so they’re more likely to appear in search results. It’s not as complicated as it sounds—I promise! With the strategies I’m about to share, you’ll see just how doable it is!

Step 1: Finding the Right Keywords

The first step in mastering Pinterest SEO is finding the keywords your audience is already searching for. Here’s how I did it:

1. Use the Pinterest Search Bar:
   I started by typing in broad topics like "Pinterest SEO" or "Pinterest growth strategies." Pinterest's auto-suggestions gave me a goldmine of keyword ideas, like “Pinterest marketing tips” and “how to grow website traffic.”

2. Check Pinterest Trends:
   Pinterest’s Trends Tool (it’s free!) showed me what people are searching for right now. For example, I found that keywords like “Pinterest affiliate marketing” and “Pinterest for small businesses” were popular.

3. Look at Competitors:
   I checked out other accounts in my niche to see the keywords they were using in their bios, board names, and pin descriptions. This gave me even more ideas for keywords to target.

Pro Tip: Keep track of your keywords in a simple spreadsheet. You’ll use them everywhere—from your profile bio to your pin descriptions. Also, you need to download Pinclicks. This is the best pinterest keyword/seo tracker that I've found on the internet. You can save keywords directly in the website and draw inspiration for new pins. You can access Pinclicks here.

Step 2: Designing Eye-Catching Pins

Pinterest is all about visuals. If your pins don’t grab attention, they’ll get lost in the crowd. Here’s how I created pins that stood out AND ranked high in search results:

1. Used Canva for Pin Designs:
   Canva made designing pins super easy. I didn’t start from scratch—I used templates from the Canva Pin Templates bundle, which saved me so much time.

2. Made Keywords Part of the Design:
   I included my main keyword as text on the pin itself. For example, one of my pins said: “How I Used Pinterest SEO to Triple My Website Traffic.” This not only looked professional but also reinforced the topic for Pinterest’s algorithm.

3. Kept It On-Brand:
   I stuck to my brand colors and fonts to keep my profile looking polished and cohesive.

Feeling stuck with pin design? The Quick Pins Template Bundle was a lifesaver for me. It’s full of beautiful, easy-to-use templates that you can customize in minutes.

Step 3: Optimizing My Pinterest Profile

Before pinning anything, I made sure my Pinterest profile was fully optimized for SEO. Here’s what I did:

• Updated My Bio: I rewrote my bio to include specific keywords like “Pinterest SEO,” “Pinterest traffic tips,” and “Pinterest marketing.”

• Claimed My Website: Verifying my website gave me access to Pinterest Analytics and made my pins look more trustworthy.

• Created Niche Boards:
  I created boards like:

  • Pinterest SEO Strategies

  • Pinterest Marketing Tips

  • How to Grow Pinterest Traffic

    *these strategies are in my Mastering Pinterest Profits course.

Each board had a detailed description filled with keywords. For example: “This board is all about Pinterest SEO strategies to help bloggers and small business owners grow their traffic.”

Step 4: Pinning Consistently (Without Burning Out)

Pinterest rewards consistency, so I made it a priority to pin every day. Here’s how I stayed on top of things without getting overwhelmed:

1. Manual Pinning:
   I manually pinned fresh content daily to my boards. Pinterest loves new pins, so I created multiple pin designs for each blog post or product to keep things fresh.

2. Used Tailwind for Scheduling:
   To save time, I used Tailwind to schedule my pins. It let me plan out an entire week’s worth of pins in about an hour. I learned all the best shortcuts from the Scheduling Shortcuts Course, which made my life so much easier.

Step 5: Writing Keyword-Rich Pin Descriptions

Every pin I uploaded included a keyword-packed description. For example:

"Learn Pinterest SEO strategies to grow your blog and increase website traffic fast. Discover how to use Pinterest marketing to boost your small business."

Descriptions like this help Pinterest understand what your pin is about, so it’s more likely to show up in search results. If writing descriptions feels tricky, the Pin Description Prompts Swipe File is a game-changer. It has tons of pre-written templates you can tweak for your niche.

Step 6: Tracking My Results

After 30 days of using these strategies, here’s what I achieved:

• My website traffic increased by over 300%.

• I started ranking for keywords like “Pinterest SEO” and “Pinterest marketing for beginners.”

• My Pinterest profile grew with more followers, clicks, and engagement.

Using Pinterest Analytics, I saw which pins performed the best and adjusted my strategy accordingly.

Want to Skyrocket Your Pinterest Traffic?

If you’re ready to take your Pinterest game to the next level, here are some tools and resources I highly recommend:

• Pinterest SEO Mini-Course: Learn step-by-step how to grow your traffic with Pinterest SEO.

• Canva Pin Templates: Create professional, high-converting pins without the stress.

• Quick Pins Template Bundle: Save time with ready-to-use pin designs.

• Pin Description Prompts Swipe File: Write perfect pin descriptions in seconds.

• Scheduling Shortcuts Course: Simplify your pin scheduling process.

Follow Me on Pinterest!

Let’s connect! For more tips on Pinterest SEO and marketing, follow me on Pinterest at The Mama K Collective. I share my best tips and inspiration to help you grow your blog or business.

Pinterest SEO completely transformed my website traffic, and I know it can do the same for you. Give these strategies a try, and I can’t wait to see what you accomplish!